You’ve finally got your online store up and running. You’ve got a great product and the boxes to ship them in. All you’re missing now is customers.
But do you know how to get orders? What are shipping and fulfilment? Is there a difference in how to get Shopify orders vs. getting orders on woo-commerce?
You need good advice on how to get customers to your website and buying your product. Read on to learn how to get more online orders for your store.
If you want people to buy your product, you need people to look at your page first. The internet is always a great place to turn to for this.
As you scroll through your social media feed on your phone, you’ll come across a few ads for various products. Companies have paid for these advertisements to appear on anyone’s social media who might be interested in the featured product.
You might think that people have gone numb to this advertising tactic. Maybe you believe that people aren’t going to pay attention because they just scroll right past those ads. However, the truth is that these ads are much more powerful than you might realize.
When people scroll through their social media feeds, they’ll have no choice but to look at your ad. Even if they scroll right past it, it’s still something their mind processed.
The only caveat to using social media is that it requires some trial and error. Just because people are seeing and processing what your ad says, that doesn’t mean they’re going to be convinced to click on it.
Set yourself a budget that can increase alongside your sales. You should also create a handful of paid ads so you can see which ones customers are responding to more. This will give you an even better idea of how to get eCommerce orders for your store.
But just because someone clicks on your ad, that doesn’t necessarily mean that they’re going to buy your product. All it means is that people are curious enough to look at it a little bit closer.
At this point, people are going to have questions about your product. If your own website doesn’t answer those questions, then your product may not sell as well as it should. They’ll also be looking for signs of a scam from any online ads they see.
So what you need to do is get people to trust you, your product, and your business.
The first way to do this is to make all of your product information clear and easy to read on your website. How large is it? What does it do?
Make sure there’s a Frequently Asked Questions section somewhere on your website. This should be clearly marked and cover nearly everything a customer might want to know about your product. Any return policy should be very obvious either in this section or on your product’s page.
Finally, adding some genuine reviews to your website helps establish trust, too. New customers want to know what kind of experience other people have had with your business.
You’ve gotten people curious about your product. You’ve given them plenty of information and reason to trust you and your product. The only thing left for them to do is buy the product.
But you still might not be getting as many orders as you were hoping. If people are convinced and willing to buy the product, then what’s stopping them from doing so?
The bad news is that your website might be the problem. Your checkout system may be too complicated for some people.
People want simplicity and convenience. Most of the time, customers will want to simply enter a credit card and move on with their day. If they have to jump through a lot of hoops to get your product, they’re more likely to simply give up and shop elsewhere.
That means that one of the easiest ways to convince people to go through with purchasing your product is by simplifying your checkout process.
For example, allow customers the option of purchasing your product without creating an account with your store. This will let them go straight to entering payment information instead. The increase in orders can be worth the sacrifice of a few names not getting onto your email list.
The same is going to apply to eCommerce shipping and fulfillment. Customers simply want fast service throughout the entire process.
On the subject of the email list, don’t underestimate how valuable it can be to your business. This list is how you let people know about any sales or new products you have going on at your store. It’s how you encourage customers to keep coming back.
But this only works if your emails are carefully planned. You want to make sure that the messages in your email are what your customers respond to. Just like with an online ad, the idea behind email campaigns is to get people to go to your website.
The difference is that the people on your email list have all bought products from you before. What you need to do now is remind them why they bought from you the first time.
First, think about the message you’re trying to send to your customers. Why do they want to buy from you right now? What do they gain by not waiting another week or two?
Try to make it a little personal. Use names in a header or subject line. Use phrases like “just for you” to make them feel like they’re getting something special.
Then stress urgency. Let them know that they only have a limited time to get your products at sale prices. Make sure they understand that supplies are limited.
But remember that everything is better in moderation. Don’t sound too frantic or desperate. The main goal of emails is to educate and persuade customers to purchase that day.
Every step between the initial ad that people see to when they check out should be an attempt to persuade them to buy your product. It’s important not to overlook how important the messages you’re sending about your product are for this reason.
This comes in two steps: the what and the why. What does it do? And why do you need it?
One issue that many store owners run into is that they focus too much on the what. They want to tell people about the features their product has. While this is important knowledge to give to customers, it’s not all they’re going to care about.
Think about why your customers will want your product. What problems might it solve for them? Why is your product better than others?
Rather than focusing too much on the features of your product, try focusing on the benefits that your product brings. For example, a new line of yoga pants with pockets will focus on how you can keep your phone on your person when you’re exercising.
The product will sell itself as long as people know why it will help them. This will increase your number of orders by a lot.
Finally, don’t underestimate the value of excellent customer service. If customers have questions, they should have an easy way to contact you. These questions should be answered quickly and accurately every single time.
Remember, customers are typically going to want simplicity and convenience. The more you can do to speed up the process for them, the better. Even the delivery of products to customers should be quick and convenient.
They should have a decent idea of what your return policy is and how it works. Your store should honor this policy whenever it becomes relevant. People are more likely to purchase if there’s a good return policy.
To help alleviate the number of customers contacting your store directly, some businesses are turning to live chats. These can be run by an artificial intelligence program (AI) or a real person handling cases one at a time. This is the fastest way for people to get their questions answered.
That’s good news for your business since this means people will make up their minds to buy from you faster. And the more satisfied your customers are, the more likely they are to recommend your store to friends and family. And then eventually you might not need to know how to get Magento orders for your store anymore; your product can sell itself.
All of these tips are great advice on how to get orders for your store. But remember that no two companies are the same. Just because something worked for a competitor, that doesn’t mean it’ll work for you, too.
If you want to know how to get orders for your store, then you have to be willing to do a little trial and error first. Try to figure out what works best for your company.
And Spotrisk is here to help you protect your business from fraudulent orders. So you can be confident that every single order you ship is genuine.
Start your free trial today and see how we can help you protect your new online store.