Checkout 13 true and tested ways to increase your customers spending in your ecommerce store now.All 13 will take less than 60 minutes to action and guarantee to increase your bottom line!
‘Low maintenance’ for example is more appealing to a customer than ‘high performance’ .
Prices that end in an odd number for example $15.97 are more appealing to customers. Compared to a number ending in an even value or as a whole number, such as $15.98 or $16.
When skimming over a price, most subconsciously perceive a price as cheaper than the whole amount. $5.99 feels cheaper than $6.
In prices of over $1000 research has shown removing the commas (such as in $1,000) make s a price appear lower to a customer.
Shorter sounding prices are often considered lower values when repeating a price in our head.
Studies with restaurant menus with and without a dollar sign in front of the price, saw customers spend more when there was no dollar sign present.
When presenting a sale price next to the original price, make the sale price smaller and a lower font-weight than the original price. This emphasises its sale potential.
When discounting a product, present whatever value is larger compared to the percentage off or the dollar amount. For example, 25% off a $20 item is better than saying $5 off.
Reduce discounts over time and show the customer discounts they missed out on. This will cause the customer to make an on-the-spot purchase decision so as not to miss out on further decline of the sale. For example, Day 1: 30% off Day 2: 20% off, Day 3: 10% off, and so on.
following on from the above tip. Creating a reason for the customer to make an urgent purchase will increase conversions. Such methods include, display a limited stock indicator, a counter of how many people have the product in their cart, limited-time offer notifications.
This one applies to men, studies show that men are more likely to make a purchasing decision if the price is displayed in red text. Red typically signifies a discounted price.
Most people won’t buy the expensive product, however, the perceived value of the cheaper product is greatly increased by contrast.
Buy one get one free offer will often encourage customers to spend more, while the same as a 50% off sale in terms of sale value, each sale is equivalent to two sales of 50% off. To expand on this, buy x and get a free y is another good way to encourage a customer to pay full price on product ‘x’. Product Y in this case if often a much cheaper item for when buy one get one free isn’t feasible.
Checkout 13 true and tested ways to increase your customers spending in your ecommerce store now.All 13 will take less than 60 minutes to action and guarantee to increase your bottom line!
‘Low maintenance’ for example is more appealing to a customer than ‘high performance’ .
Prices that end in an odd number for example $15.97 are more appealing to customers. Compared to a number ending in an even value or as a whole number, such as $15.98 or $16.
When skimming over a price, most subconsciously perceive a price as cheaper than the whole amount. $5.99 feels cheaper than $6.
In prices of over $1000 research has shown removing the commas (such as in $1,000) make s a price appear lower to a customer.
Shorter sounding prices are often considered lower values when repeating a price in our head.
Studies with restaurant menus with and without a dollar sign in front of the price, saw customers spend more when there was no dollar sign present.
When presenting a sale price next to the original price, make the sale price smaller and a lower font-weight than the original price. This emphasises its sale potential.
When discounting a product, present whatever value is larger compared to the percentage off or the dollar amount. For example, 25% off a $20 item is better than saying $5 off.
Reduce discounts over time and show the customer discounts they missed out on. This will cause the customer to make an on-the-spot purchase decision so as not to miss out on further decline of the sale. For example, Day 1: 30% off Day 2: 20% off, Day 3: 10% off, and so on.
following on from the above tip. Creating a reason for the customer to make an urgent purchase will increase conversions. Such methods include, display a limited stock indicator, a counter of how many people have the product in their cart, limited-time offer notifications.
This one applies to men, studies show that men are more likely to make a purchasing decision if the price is displayed in red text. Red typically signifies a discounted price.
Most people won’t buy the expensive product, however, the perceived value of the cheaper product is greatly increased by contrast.
Buy one get one free offer will often encourage customers to spend more, while the same as a 50% off sale in terms of sale value, each sale is equivalent to two sales of 50% off. To expand on this, buy x and get a free y is another good way to encourage a customer to pay full price on product ‘x’. Product Y in this case if often a much cheaper item for when buy one get one free isn’t feasible.
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